This article appears in the July/August edition of US Lacrosse Magazine. Don’t get the mag? Join US Lacrosse today to start your subscription.

“Going to be a hot one today.”

This subject line caught the eye of Motive Pure founder Jesse Hubbard when he checked his email on the morning of the world championship game between the U.S. in Canada last summer in Netanya, Israel.

The email was from Brad Mountcastle, the U.S. team’s head athletic trainer, and included a photo of Motive Pure mini bottles and a No. 13 Tom Schreiber jersey in the background. The U.S. was playing its seventh game in 10 days, in an arid climate with temperatures hovering around 90 degrees.

“Hydration was a priority to ensure the athletes could perform at an optimal level during the world games,” said Jay Dyer, strength and conditioning coach for Team USA. “Motive Pure was a tool we utilized to ensure we would not have any issues with dehydration, which was something a lot of other teams were dealing with.”

In anticipation of the conditions, more than 900 one-ounce bottles of Motive Pure electrolyte concentrate were shipped to Israel. Players mixed Motive Pure with water to drink before and during games to maintain their electrolyte levels.

“Motive Pure helped us through some grueling conditions on the field,” Tom Schreiber said. “It was key for us to recover quickly and prepare for the next game.”

Athletes can drink large amounts of water, but electrolytes help the body absorb water and replace electrolytes lost in sweat. While traditional sports drinks market themselves as containing electrolytes, they also contain artificial flavoring and coloring, as well as large amounts of sugar..

Motive Pure is unique because it is a zero-calorie, naturally sweetened liquid concentrate that mixes easily with water.

Founded by Hubbard, a National Lacrosse Hall of Famer who played on the gold medal-winning 1998 U.S. team, Motive Pure helps athletes at all levels in a variety of sports stay healthy and hydrated.

“As a former Team USA player, I wanted to make sure that the players got what they needed to perform at their best,” Hubbard said. “It’s always a shame to see athletes not playing at their best because they are not properly hydrated.” 

Motive Pure is used extensively by college teams, including over more than 50 Division I men’s and women’s programs, as well as high school and club players. Electrolyte hydration should be an important part of any athlete’s routine.