Vancouver, B.C. – Inspired by athleticism, protection and strength, Vancouver’s National Lacrosse League (NLL) team launched its new brand identity today – the Vancouver Warriors.
Canucks Sports & Entertainment revealed the new logo, colours and storylines in front of members of the local lacrosse community, media and representatives from the Musqueam, Squamish and Tsleil-Waututh nations.
The Warriors will open their season on December 8th at Rogers Arena versus the Toronto Rock. The Warriors new website (vancouverwarriors.com) and social channels (@nllwarriors) were also launched today, featuring more details and storylines behind the new name and brand identity.
“In choosing the name, we wanted to land on an identity that honoured the legacy of lacrosse in our province,” said Jeff Stipec, COO, Canucks Sports & Entertainment. “It was also important for us to have a name that incited feelings of strength and excitement to accompany the dynamic atmosphere at NLL games.”
The primary logo and name were inspired by a long-standing history of lacrosse in the province and include local elements in the design.
At its core, three forged stripes, coloured gold and bone-white, form the defining V and W monogram. These three lines are each inspired by the storied traits embodied by the region’s traditional Warriors: athleticism, protection and strength.
Glimmering above the VW crest, sits the North Star. This traditional beacon of hope defines a Warriors path, offering guidance and direction, the brightest star in its constellation lighting Vancouver’s night sky. Beyond its borders, rests the shield. A symbol of togetherness and community.
Canucks Sports & Entertainment’s Creative team, led by Max Young, worked with Vancouver-based design studio, ZAK, as well as in consultation with local indigenous representatives to develop the brand.
“Lacrosse has deep ties in the Pacific Northwest,” said Chief Wayne Sparrow of the Musqueam nation. “Throughout the process of developing a team identity, Canucks Sports & Entertainment was committed to honouring the history of lacrosse. The story of the Warrior’s athletic and noble qualities further inspired the team’s identity. The Warriors name acknowledges a meaningful history in many B.C. communities and embarks on a new tradition of lacrosse in Vancouver.”
The Vancouver Warriors will kick off the 2018.19 season on December 8th at Rogers Arena and will play a total of nine home games over the course of the season on Fridays (2 games), Saturdays (6 games) and Sunday (one game).
Fans can head over to vancouverwarriors.com to go on the priority waiting list for 2018.19 Season Ticket Memberships. Nine game memberships are available, starting as low as $13.80 per game. Warriors fans will also receive exclusive benefits and priority seating as part of their membership package.