The Premier Lacrosse League announced Tuesday the names and logos of its six inaugural teams that will take the field in June – the Archers, Atlas, Chaos, Chrome, Redwoods and Whipsnakes.
Each team's identity was determined by a thorough creative process league founder Paul Rabil called "imaginative," according to an exclusive with Sports Illustrated. Given the PLL's tour-based model, it was inspired by soccer clubs around the world, linking fans to the team itself rather than a specific location.
“With only six teams, if we tie them to cities, we become hyper-localized," Rabil told Sports Illustrated. "To be tour-based and to become ‘national’ overnight meant creating team names that don’t associate with a specific city. That is pretty abstract for how team names are traditionally created. We knew we were going to have to get creative and think about it in a different way. When we thought about building our organization, we wanted to build and brand lacrosse clubs.”
ARCHERS LC
"Of precision and craft. Regal and of age. Meticulous. A sharp shot and bullseye assist."
Archers Lacrosse Club is Built of Precision and Craft.
— Archers Lacrosse Club (@PLLArchers) February 26, 2019
Above All Else, Win pic.twitter.com/fgdYcxqyFn
ATLAS LC
"Of power and authority. Built with size, strength and speed. The hustle of triumph."
Atlas Lacrosse Club is Built of Power and Authority.
— Atlas Lacrosse Club (@PLLAtlas) February 26, 2019
A Force To Be Reckoned With pic.twitter.com/7fZJzszaiG
CHAOS LC
"Of passion and sting. With unseed intensity. A tremendous souce of energy."
Chaos Lacrosse Club is Built of Passion and Sting.
— Chaos Lacrosse Club (@PLLChaos) February 26, 2019
Do Not Trifle With pic.twitter.com/6XYDsHFVli
CHROME LC
"Of strength and flair. With rigid allow, yet light and swift. Do not go gentle."
Chrome Lacrosse Club is built of strength and flair.
— Chrome Lacrosse Club (@PLLChrome) February 26, 2019
Prepare for Battle pic.twitter.com/jAuVDHQ3BG
REDWOODS LC
"A grounding force. Taking action and leadership. Both feared and admired."
Redwoods Lacrosse Club is a grounding force.
— Redwoods Lacrosse Club (@PLLRedwoods) February 26, 2019
Born to Dominate pic.twitter.com/DVnWHX9LFE
WHIPSNAKES LC
"Of motion and venom. Lightning fast and terrifying. With high maneuverability and cod."
Whipsnakes Lacrosse Club is built of motion and venom.
— Whipsnakes Lacrosse Club (@PLLWhipsnakes) February 26, 2019
Strike Without Warning pic.twitter.com/W3BqRmSHl0